Demographics Of Rug Buyers

In value terms carpet and rug demand is expected to increase 4 1 per year to 45 billion in 2021.

Demographics of rug buyers.

Carpets rugs can be both machine made and handmade. While the growth of lvt has been instrumental in carpet s decline the soft surface segment has its own internal issues. Carpets rugs are used to cover residential and non residential floors which include offices educational institutions healthcare facilities hotels recreation centers and retails outlets in order to decorate and enhance the appearance of the interior space. In addition upsurge in urban population and development of the real estate industry in emerging economies have fostered the sales of home decor products thereby fueling the growth of the global market.

1 this number is down more than 50 from the peak year of 1979 see the chart when 25 million people 14 1 of the population. Because demographic information is statistical and factual it is usually relatively easy to uncover using various sites for market research. Ikea and agocha have been major buyers of rugs from this area. Because of the tremendous demand for rugs produced in kerman and the complex demographics of this demand a surprising variety of styles and designs were produced.

Geography of apartment residents gives an overview of the distribution of apartment residents across the 50 states as well as the population and number of apartment residents in some of the largest metro areas in the u s. Flat weave is the basic weaving technique of citapore rugs and generally cotton is the main weaving material here but jute rayon and chenille are also popular. The cumulative effect of losing ground to hard surfaces is fairly stunning. Damask rose is the most popular motif in kerman rug.

Citapore rugs made in khairabad and neighbouring areas are all hand woven and distinct from tufted and knotted rugs. Global demand for carpets and rugs will grow 2 6 per year through 2021 to 5 0 billion square meters. In 2021 over 2 14 billion people worldwide are expected to buy goods and services online up from 1. This represents 6 7 percent of the population 12 years and older.

A simple example of b2c demographic segmentation could be a vehicle manufacturer that sells a luxury car brand ex. This timeline displays a forecast of the number of digital buyers worldwide from 2014 to 2021. Some kerman rugs were woven explicitly for monied buyers from the west some for local consumers with very different tastes. The development of new hard surface flooring products such as luxury vinyl tile or lvt has led to greater market competition and carpet sales have sagged as a result.

This company would likely target an audience that has a higher income.